Ube Jam Monika 340gr. Purple yam fruit spread. It is most commonly associated with traditional and modern Philippine cuisine, under the Filipino name “ube”. It is particularly popular due to the striking violet-purple color it gives to desserts. It is widely used for a variety of Philippine desserts, such as ube cake, ube cheesecake and ube crinkles, as well as an ingredient or flavor for ice cream, milk, donuts, tarts, jam and other types of pastries. It is often eaten boiled, baked, or as a sweetened dessert called ube halayá; the latter being a popular ingredient in the iced dessert called halo-halo.